The Ajman Department of Tourism, Culture and Media has completed a promotional roadshow in India, visiting the cities of Mumbai, Chennai, and Hyderabad. This initiative was designed to bolster Ajman's standing in key international tourism markets and foster closer ties with the Indian travel industry.
Throughout the tour, the department conducted interactive workshops and business-to-business discussions with various travel agencies, tour operators, and tourism associates. These sessions highlighted the diverse attractions Ajman has to offer and identified avenues to design customized travel packages that align with the preferences of visitors from India.
To translate these relationships into tangible success, the department introduced the 'Ajman Partner' Tourism Growth Incentive Programme during the roadshow. This newly launched initiative is intended to assist travel trade partners, elevate local destination marketing, drive bookings, and ensure a stronger footprint for Ajman in Indian travel itineraries.
Mahmood Khaleel Alhashmi, Director-General of the Ajman Department of Tourism, Culture and Media, emphasized the strategic value of the Indian market in diversifying the emirate's international tourist demographic. He noted that the promotional events allowed for direct collaboration, enabling a clearer grasp of local market demands and fostering new cooperative ventures.
Alhashmi added that the 'Ajman Partner' programme empowers travel trade associates to act as vital drivers of the emirate's tourism sector. By merging active market outreach with results-driven incentives, the department aims to convert rising destination awareness into direct bookings and robust, long-term industry relationships.
This promotional roadshow aligns with a broader strategy designed to widen Ajman's global tourist base, improve distribution networks, and secure enduring partnerships across the international travel sector. These goals align with the sustainability and competitiveness targets set forth in the Ajman Vision 2030. Moving forward, the department plans to maintain active participation in the Indian market through ongoing trade initiatives, joint marketing ventures, and local destination enhancements.
